The main advantage of a short link is that it is, in fact, short, and can be easily communicated and entered without error. To a very limited extent it may obscure the destination of the URL, though easily discoverable; this may be advantageous, disadvantageous, or irrelevant. A short link which expires, or can be terminated, has some security advantages.
If you don’t already have one, it is free to sign up for a account. With the account, you’ll be able to set up your customized short URL and view statistics on the customized short links that you create. You’ll need to verify your e-mail address before you can create a custom short domain.
You should give a try to our tool that lets you know if a specific keyword or username is already taken or not. CheckShortURL gives a complete analyze made on a bench of URL shortening services providing this alias option. Consider that any time you can include your targeted keywords, they show up in the SERPs, are bolded, stand out more, and in the meantime, are more user-friendly!
Some URL shorteners offer a time-limited service, which will expire after a specified period. Services available include an ordinary, easy-to-say word as the URL with a lifetime from 5 minutes up to 24 hours, creation of a URL which will expire on a specified date or after a specified period, creation of a very-short-lived URL of only 5 characters for typing into a smartphone, restriction by the creator of the total number of uses of the URL, and password protection. A Microsoft Security Brief recommends the creation of short-lived URLs, but for reasons explicitly of security rather than convenience.
Other uses of URL shortening are to “beautify” a link, track clicks, or disguise the underlying address. Although disguising of the underlying address may be desired for legitimate business or personal reasons, it is open to abuse and for this reason, some URL shortening service providers have found themselves on spam blacklists, because of the use of their redirect services by sites trying to bypass those very same blacklists. Some websites prevent short, redirected URLs from being posted.
One service, tr.im, stopped generating short URLs in 2009, blaming a lack of revenue-generating mechanisms to cover costs and Twitter’s default use of the t shortener, and questioning whether other shortening services could be profitable from URL shortening in the longer term. It resumed for a time, then closed.